Tag Heuer

Martin Garrix was officially announced as a TAG Heuer ambassador on August 31, 2015, in Ibiza, during one of the key moments of his summer residency. At the time, he was 19 years old and already performing on the biggest stages in the world.

The collaboration was part of TAG Heuer’s “Don’t Crack Under Pressure” campaign, a message that directly connects to the reality of live DJ performances. Playing in front of tens of thousands of people, with fully synchronized visuals and zero room for error, requires the same level of control and precision the brand promotes.

Shortly after the announcement, Martin visited the TAG Heuer manufacture in Switzerland, reinforcing the link between craftsmanship and music production. Both worlds rely on detail, timing, and consistency.

The connection goes beyond image. In electronic music, timing is everything, from BPM alignment to drop execution. That shared focus makes this collaboration one of the most natural fits in Martin’s brand partnerships.