Replay

Martin Garrix joined Replay as a global ambassador in 2023, starting a long-term partnership built around both image and product. From the beginning, this was not just about appearing in campaigns, it was about creating something tangible.

Replay is a denim brand with a strong identity, rooted in craftsmanship but constantly evolving toward contemporary culture. Bringing Martin into that universe makes sense, not as a fashion figure, but as someone who represents a global, connected generation.

The collaboration quickly moved into capsule collections. Pieces combining both names started to appear, linking Martin’s visual identity with Replay’s design language. It gives the partnership a real presence beyond visuals. Replay also designed exclusive merch Martin wears during selected Formula 1 Grand Prix.

What works here is the balance. On one side, you have a brand known for its heritage. On the other, an artist whose career is built on constant movement and global touring. The meeting point is lifestyle, what happens off stage.

The connection with music is not about sound, it is about identity. Martin’s audience does not just listen to his music, they follow his world. Replay taps into that, translating it into something wearable, in addition to the regular Garrix and STMPD merch.