AXE

In September 2018, Martin Garrix partnered with AXE to launch the AXE Music platform, starting with the release of “ Burn Out” featuring Justin Mylo and Dewain Whitmore.

The collaboration went further than a traditional endorsement. AXE released a limited-edition Martin Garrix body spray, available in select markets including Latin America and the Netherlands.

In 2019, the partnership continued with “ These Are The Times” featuring JRM, also released in conjunction with AXE Music.

This collaboration stands out because it integrates directly into Martin’s discography. The brand is not just present in visuals or campaigns, but tied to the release strategy of specific tracks. The connection between AXE and music is long-standing, with the brand often using music as a central pillar of its communication. With Martin, that relationship became more concrete, linking a global artist’s releases with a branded platform.