Heineken

Martin Garrix became a key figure in Heineken’s Formula 1 activation, performing at major race weekends, including headline sets around Grand Prix events. The collaboration is part of Heineken’s long-term involvement as a global partner of Formula 1.

This partnership connects two high-performance worlds. Formula 1 is about precision, speed, and global audiences. Martin’s career follows a similar scale, with tightly produced shows delivered across continents.

One of the most visible aspects of this collaboration is Martin’s presence at flagship events, where he performs for both live audiences and global broadcasts tied to the race weekend experience.

The link between music and Formula 1 is built around energy and timing. Just like a race, a DJ set follows a structure, build-up, tension, release. Heineken positions itself at that intersection, creating moments where sport and music merge into one global event.

This collaboration reinforces Martin’s role beyond festivals, placing him in environments where entertainment, sport, and brand experience come together at the highest level.

In addition, Martin Garrix is a friend with champion Max Verstappen for many years, and also others racers such as Lando Norris.