Advertising & Partnerships
Armani Exchange
Clean visuals, global presence. The collaboration between Martin Garrix and Armani Exchange reflects a modern, minimalist identity.
In July 2017, Martin Garrix was announced as the face of the Armani Exchange Fall 2017 campaign. This marked the beginning of a multi-season collaboration with the brand.
He continued to appear in Spring/Summer 2018, Fall/Winter 2018, and Spring/Summer 2019 campaigns, establishing a consistent presence within Armani Exchange’s visual identity.
Martin Garrix for Armani Exchange 2017 glasses campaign.
The campaigns focused on simplicity and attitude. Black and white tones, clean compositions, and a strong emphasis on personality. Unlike his festival image, this side of Martin is more controlled, more understated.
One notable moment came in Milan in 2018, where Martin performed at an Armani Exchange store event, blending fashion retail with live music culture. He also performed at others stores such as New York or Antwerp.
The connection with music is subtle but real. Armani Exchange positions itself within contemporary culture, and DJs like Martin represent a global, connected generation. The collaboration reflects that shift, where artists influence not only sound but also style.
