Adidas Originals

In May 2017, Martin Garrix became one of the faces of the adidas Originals x Foot Locker Europe “Teorado” campaign. This was not a long-term ambassador deal, but a targeted collaboration tied to a specific collection rollout across Europe.

The campaign featured a new generation of artists and creatives, positioning adidas Originals within contemporary youth culture. Martin was selected at a time when his global reach was rapidly expanding, especially among younger audiences.

The visuals focused on lifestyle rather than performance. Clean styling, urban environments, and a strong emphasis on individuality, far from the high-energy chaos of festival stages.

The link with music is cultural rather than technical. Electronic music and streetwear have evolved side by side, especially in Europe. Martin’s presence in the campaign reflects that overlap, where DJs are not only performers but also part of a broader visual and fashion identity.