AXE

The collaboration went further than a traditional endorsement. AXE released a limited-edition Martin Garrix body spray, available in select markets including Latin America and the Netherlands.

This collaboration stands out because it integrates directly into Martin’s discography. The brand is not just present in visuals or campaigns, but tied to the release strategy of specific tracks. The connection between AXE and music is long-standing, with the brand often using music as a central pillar of its communication. With Martin, that relationship became more concrete, linking a global artist’s releases with a branded platform.