JBL signs Martin Garrix as global brand ambassador!
Amsterdam– 22 April 2021 – One of the youngest and most successful DJ’s and producers, Martin Garrix, is the latest superstar to join audio brand JBL as one of its global ambassadors.
During the partnership, Martin will closely collaborate with JBL on product launches, events and campaigns. JBL has been Garrix’s audio companion for years, and he always carries a JBL speaker with him to access music on the go. A shared passion for creating fun and happy moments with music makes the superstar DJ/producer the perfect face of the upcoming product campaigns and live performances at JBL events.
“JBL has been my go-to audio brand for a while, so I’m super excited I can now call myself a global brand ambassador.” said Martin Garrix “I’m always surrounded by music, so to collaborate with them creatively is an opportunity I couldn’t turn down.”
“We have seen how Martin’s enthusiasm, excitement and essential energy sparks huge crowds into the highest levels of joy in life. At JBL, we create and share the same values by providing experiences and the best sound that connects people throughout the world”, said Ralph Santana, Chief Marketing Officer at HARMAN. “We are delighted to have Martin as an ambassador. He brings an energy that will connect with and excite our JBL fans around the world and we can’t wait to see this partnership flourish.”
By headlining the biggest festivals, breaking through territories, collaborating with major stars and as a founder of his own record label, Martin Garrix leads a trailblazing career.
Martin Garrix joins an impressive team of JBL ambassadors including football stars Virgil van Dijk and Lucas Hernandez and music icon Bebe Rexha with whom Garrix created the incredible 2016 smash hit ‘In The Name Of Love’. His partnership with JBL is set to be another.
Original article by Harman / JBL.