Martin Garrix to be the new Replay brand ambassador
Martin Garrix has entered an agreement that will have him as REPLAY ambassador for the next three years, from July 2023 to June 2026.
This collaboration is in keeping with the strategy undertaken by Replay, aimed at presiding over the passions that move its audience: sport and music. This partnership, Replay’s first in the music world, joins the many already in place in sports, which allowed italian brand to dress legendary teams such as the All Blacks, Ajax, and Paris Saint Germain (to name a few), players such as Neymar Jr and Marco Verratti and the athletics’ legend Usain Bolt.
In addition to the role of testimonial, the agreement between Replay and Martin Garrix includes the design of an exclusive capsule collection.
Matteo Sinigaglia, CEO of Fashion Box SpA, stated: I am happy to welcome Martin to the Replay family because he is a musical genius and also a dear friend. Together we are committed to bringing together the worlds of music and denim with the coolest partnership.”
Martin Garrix added: "I’m very proud to be Replay’s new brand ambassador. The team and I have known each other for quite a while now, and they always make me feel at home. We have been working on exciting things together and look forward to sharing this with everyone soon.’’
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